Sugaring uses a natural, water-soluble paste and removes hair in the direction of growth, so hairs are less likely to break and irritation is usually milder than with chemical waxes or shaving, which cuts hair off at the surface. The paste only sticks to hair and dead skin cells, which makes sugaring a gentler option for sensitive skin too.

With the right technique and grip, sugaring is much more comfortable than most people expect. Depending on your pain threshold, the first few sessions can sting a little, but it gets easier every time as the hair follicles weaken. The wrong technique, on the other hand, can cause unnecessary pain or bruising – so it pays to read the instructions before your first at-home session.

Yes, sugaring is generally fine during your period. For intimate-area sugaring we recommend using a tampon or menstrual cup. Keep a firm support grip and listen to your body.

Sugaring is generally suitable during pregnancy and for atopic skin too. Contraindications are broken skin, large varicose veins and medication that thins the skin (e.g. acne treatments or vitamin A courses). If your skin is healthy and intact, sugaring suits practically everyone.

When you start sugaring at home, you learn the same technique a professional learns in training. HejBuddy's sugar wax is ready to use – nothing to add. You can sugar with the hand technique, as we do in our studios, or with the Sugar Buddy spatula technique, which makes your own underarms and intimate area much easier. Some of our customers like to do their legs at home and come to the studio for Brazilians and underarms.

The most common interval is every 3–6 weeks, depending on your individual hair growth and things like hormonal changes. Done regularly, hair growth becomes noticeably weaker over time.

Many sugaring pastes need a moisture-absorbing talc or powder. Sugar Buddy was designed from the start to be worked without talc – the paste grips clean, dry skin, so just make sure there's no oil or deodorant residue on the surface. Talc would actually clog the paste and make it harder to work.

Yes. All HejBuddy products are vegan and as natural as possible, and our jars and packaging are recyclable. No hazardous waste is produced in manufacturing.