A Brazilian sugar – often called a Brazilian wax – removes all the hair from the intimate area, front and back.
Contents
Men's intimate sugaring (Brazilian): a professional's guide
1) Cleanse thoroughly with an oil-free soap
For the sugaring paste to grip, the hair needs to be long enough (at least 2 weeks after shaving and at least 4 mm) and the skin must be completely clean and dry. If you get sweaty, sugar in front of a fan.
2) Get your tools ready = the right paste + a sugaring spatula
You don't have to warm the paste, as the intimate area often warms up as you go. In cold weather, though, you can warm a full jar in the microwave for 10 seconds to make spreading more comfortable.
About 50g of paste is right for intimate sugaring.
Use a sugaring spatula so the sweat from your hands doesn't soften the paste.
3) Start at the front, outer edges first, then work to the middle
Start at the groin and do the smooth skin in at least three sections, following the hair growth directions: right side, left side and centre. You can split these into halves or thirds – whatever is easiest and most ergonomic for you. The main thing is to work each section properly in one go, so you don't need to go back to it.
4) Scrotum – time for more technique
Once the smooth skin is done, move on to the scrotum. The technique is the same, but use much smaller sections and move the loose skin aside as you go so it stays taut and you avoid bruising. The most technical part is keeping the skin taut enough that the paste doesn't get caught in the folds and you can sugar with the correct technique.
5) Buttock crease and back
If you want to sugar the buttock crease too, it's easiest with one leg raised – on the toilet seat, for example – which pulls the skin taut automatically. The position might feel odd or awkward the first time, but the main thing is getting the skin taut. Please note: sugaring is for external skin only, so take care around the anus.
6) Brazilian done!
Phew, that wasn't so hard after all. Rinse the area with cool water and make sure it doesn't get sweaty for at least 12 hours. If you do sweat, take a shower so bacteria can't get into the open follicles.
How often should you sugar?
For the best results, we recommend sugaring every 3–6 weeks. Sugaring works by regularly removing hair from the root, so the follicles weaken over time and produce less hair. You won't get there after your very first session – with sugaring, consistency is the key to success 🔑
In our online shop you'll also find our award-winning Sugar Buddy sugar wax for home use, so you can easily keep up your results between appointments. Our team is always happy to help you find the right products for your skin! ✨
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HejBuddy® Cosmetics is a Finnish brand founded in 2020, bringing professional sugaring techniques and relaxed sugaring services to everyone.